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Camille Dodero, of the Boston Phoenix, wrote in his 2004 article, “ How did David Littlefield- aka The Sausage Guy-go from street meat vendor to local celebrity? “Three essential ingredients: A pair of tongs, an indefatigable work ethic and a whole lot of meat. Littlefield has gone on to be the most famous vendor in New England , if not the country.”
Littlefield has fed his share of stars such as Nate Solder, Rob Gronkowski, David Ortiz,Bobby Orr, Edelman, Drew Barrymore and most importantly to him, hundreds and thousands of your average Joes and Janes. It was not always glamorous, in fact, never. He would work Downtown Crossing during the day and then go to Playoffs in Weymouth until 12:30am then throw the cart in the back of the truck and drive to Cleveland Circle’s most famous dive bar Mary Ann’s until about 2:30 3:00am and get home around 4am wake up and do it all over again. Frost bite came along the way working the night clubs on Lansdowne Street and then of course 88 Red Sox games, Gillette Stadium oh yeah and did we mention the 200 events a year? Littlefield likes to keep busy and he likes people.
He created a product from the voice of the people on the streets and as David Andelmen of The Phantom Gourmet stated, he should teach a class at Harvard Business School on the building of a brand with no budget, it’s incredible”. Dave is larger than life says chef Jasper White “he put a face and a name to his product that everybody loves.” People look for Dave at events and you often here whether you are in a backyard, corporate event or on Lansdowne Street, “You’re the Guy, really, like… The Guy?”
Millions of fans have come to know The Sausage Guy He's become a legendary cult figure and entertainer among celebrities and mobs of screaming fans who pop over to his cart when they get the late night urge for the “other white meat.”
He has served everyone from Jerry Springer, Lenny Clark, and Jasper White to The Phantom Gourmet.
His cart is visited by sports players, Hollywood celebrities, locals, college students and baseball fans from around the world. "The Sausage Guy" has become a Boston landmark and a "must see" tourist attraction for thousands.
But who is he?
The Sausage Guy, also known as David Littlefield, can be found on Boston's famous Lansdowne St. traversing until early morning on Thursday, Friday, and Saturdays. He's also a fixture at all Red Sox games. But it wasn’t always this way….
Having graduated from Curry College in 1991, David Littlefield started his first concession business in 1993. He began by selling boneless buffalo wings to Patriots fans at Foxboro stadium. After investing $600 in the cart and securing a license, the first day was a complete bust! The next week, David turned the fryolator into a steamer for hot dogs. By the next home game, he had hot dogs and the now famous sausages. He quickly became a staple of the landscape and was referred to by the masses as "The Sausage Guy,” a name that has endured for more than 10 years.
After trying his hand at other professions, including radio advertising and managing a rock band, David decided to work only for himself – turning his side business as “The Sausage Guy” into a full-time gig. Suddenly, you would find "The Sausage Guy" any place a late night or lunch crowd gathered. In 1997, David secured his marquis location on Lansdowne Street. And once on Lansdowne Street, his personality took over.
It has been said, “'The Sausage Guy' has single-handedly change the vending/concession profession." His creative marking schemes and outgoing upbeat personality have continued to set him apart from the others. From a marketing relationship with WBCN, the first Sausage Guy commercial was born. He soon had a calendar, bumper stickers, hats, tee shirts, and even a T.V. commercial. In May of 2003 David secured a deal with his providers that enable him to privatize his own label. You can now purchase Sausage Guy sausages online 24-7, with shipping available anywhere in the U.S.
The Sausage Guy expands
In 1998, he took over his first restaurant, Three Clover Pizza in South Boston. Six months later, he opened Salsas down the street, creating a destination for authentic Mexican food in South Boston. And in 2004, “The Sausage Guy” opened the first Sausage Guy restaurant on Cambridge Street in Beacon Hill.
And When He’s Not the Sausage Guy?
On his "off" nights, it’s likely that David is home taking care of his three children, Jett, Sawyer and Grace, or spending some time with his wife Rosemary.